Double Opt-In Email

A confirmation email to verify a new subscriber's email address.

Summary

Double opt-in emails are designed to add one additional step to the subscription process. These emails typically require the reader to verify their email address, showing “above average” interest in order to become part of a mailing list. Ideally, you should consider a double opt-in email as a sort of filter to help you maintain only the readers that show true interest in your content. It also helps you remain compliant with GDPR if you’re conducting business in Europe.

Subject Line

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Confirm Your Subscription

Body Text

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Hey [name],

Thanks for signing up at [company name].

To complete your registration, please confirm your email by clicking the following button:

[CTA]

Note: if you do NOT confirm your email by clicking the above button, you will NOT receive our emails. In order to ensure all of our emails end up in your inbox, you can whitelist our email address by adding it to your contact list.

Best regards,

[Company name] team

Suggested CTA

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...
some actual text from your email goes here
...

Confirm Your Email

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